LG Electronics recently announced that its many retail shops are already open to receiving pre-orders for the organic light emitting diode (OLED) curved 55-inch (140 cm) television. This is the flagship size of the latest state-of-the-art offer from LG Electronics of South Korea. Orders are being taken up by 1,400 retail stores, and deliveries are said to commence next month.
LG Electronics has just become the first company to offer a product that is said to provide an Imax-like cinematic experience to the general public. The company has initially made this product available only in South Korea. The EA9800 model is only 4.3 mm thick and weighs 17 kilograms. Each unit bears a tag price of US$13,560 or fifteen million Korean Won, a rather pricey price tag.
Bragging rights to LG
Observers and analysts say that the demand could be limited given the hefty cost of each curved OLED unit. But this does not take away LG’s bragging rights which it rightly deserves.
The President and CEO of LG’s Home Entertainment Company Kwon Hee Won referred to their latest product as a testament to the company’s commitment and leadership in the next-generation TV display technology. LG is now ever more committed to producing the next big thing and has been engaged in staunch competition with Samsung for many, many years.
The latest in TV innovation
This is the latest TV model that LG has released in order to stay ahead of the competition in OLED technology. OLED technology is flagged worldwide as the next generation in panel technology. These television sets are much more flexible and have better display quality with more natural and vibrant images than older types. OLED displays are also more energy efficient, which makes them the more environment-friendly choice. Now, for the first time ever, the ground-breaking flat screen OLED televisions has been commercialized.
Top of the line
OLED technology utilizes carbon-based materials that have the capacity to convert electricity to light energy. With organic light-emitting diodes, screens are much thinner and lighter than those already out in the market. One of the differences between LCD and OLED technology is that the latter does not require a separate light source. The flexibility of these TV units comes from the fact that the material can be made into an extremely malleable plastic substrate. This is the primary reason why the TV screen can be curved.
Intense competition
Rivals Samsung Electronics and LG Electronics presented prototypes of the curved OLED television in January this year. The event was the Consumer Electronics Show in Las Vegas, USA. When the impressive units were shown off, neither of the companies announced release dates during the exhibit.
Now that LG has commercialized the two versions of the innovative display panels, Samsung has only released a statement saying that it would launch its own OLED TV version later this year. Samsung had only gone so far as to dismiss LG’s latest product. Samsung Electronics is already holding 90% of the market share in small and medium OLED display panels.
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